Do people really look for homes online? Yes! In this day and age, the internet offers a plethora of information and is becoming a more crucial tool for selling properties. What is the first thing that people see when looking to buy online? The pictures.
If you are wondering - Are professional photos of my property really that important? Should I use a professional photographer for my real estate listing? Here are the five reasons to use a professional photographer for your real estate listing:
1. To create an engaging first impression
Images are the first point of contact that the buyer will have with your property listing. Should you take pictures of your house with your smartphone? No. Images taken by a professional photographer are of high quality and are much superior. If you want your listing to stand out, use a skilled photographer instead.
2. Hire an expert because he is an expert
A professional can nail the picture-perfect photography. A capable photographer is an expert who has experience highlighting a home’s space and design. He knows how to use proper lighting and the right features to highlight the photo.
3. You will be able to get more value of the listed house
High-quality images attract more buyers, thus increasing the demand and value of your house. Images provide a more in-depth look at properties in a fast and efficient way. This can attract the local buyers as well the buyers from other places.
4. Gives you a competitive edge
Professional photos will grab the attention of the internet browsers and help those properties to stick out in their internet search against hundreds – and sometimes thousands – of other houses. It is a perfect marketing tool to engage prospective buyers.
5. Helps you sell faster
When you work on commission, it is crucial to selling faster. Though it may seem faster and simpler to take a photo yourself and upload it to the internet, the truth is that superior images will help in selling the property faster.
Once we have understood the benefits of professional photos, let us understand how to prepare or stage your home for professional photography. The most important step is to clean and declutter your house. Professional camera will highlight the minute details. So, it is important to clean the house completely. Get your house sparkling clean. Start with decluttering your kitchen and remove all the less important things. Put two or three objects on counters at the most. Do the same for every other room. Take away everything besides large pieces of furniture and light fixtures. Store all the excess items inside your wardrobes and cabinets. Scrub and clean everything thoroughly. Clean all the mirrors, floor and other surfaces thoroughly. Get the carpets professionally cleaned especially in high-traffic areas as this will brighten up your space drastically.
Now that you have cleaned and made your house clutter-free, the next step is staging. Staging can be done on your own or you could hire a professional staging company. Staging your home will give you great pictures of your home and in turn fetch more buyers. Add small objects like a fruit bowl on the dining table, white towels in the bathroom, a bottle and two glasses of wine on an outdoor table which will make you’re your home look professionally staged.
Cleaning, decluttering and staging your home will not only help in getting jaw-dropping listing photos but also help you in the later stage when potential buyers actually visit your home for viewing.